The bras will go to Against Breast Cancer and help raise vital funds for pioneering breast cancer research. (For every tonne of bras collected, Against Breast Cancer receives £700 to fund their research!) Instead of going to landfill, these donated bras are repurposed and used to support small businesses in African countries where bras remain too expensive to produce locally.
Click here to find out more, and don’t forget to ask friends and family to donate! Barbra will be sitting on B floor so give her some love and bring in a bra or two.
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